Stuart E. Ross, CEO

Stuart Ross founded New Potato Technologies, Inc., a technical consulting and creative design firm in 1986 with a vision to specialize in electronic media, software design, consumer electronics and communications systems.  Guided by an extensive technical and business background and more than 25 years of professional experience in communications systems, digital signal processing, embedded systems engineering, multimedia software development, and electronic design, he leads a creative and capable design team with over 200 man years of cumulative professional experience.  more

David J. Powell, Director of Product Development

David Powell joined the team in 1996 with an extensive technical background in product realization processes, design expertise, production engineering, program and supply line management.  His twenty-two years of professional experience has created a broad perspective and array of competencies that has resulted from wearing hats on both the product design and the manufacturing sides of product realization.   more

Yuli Starodubstev, Director of Hardware Development

Yuli Starodubtsev joined the team in 1995 as an Electronic Design Engineer with deep experience and background in electronic system and hardware development. His special expertise with embedded system, multimedia and RF design makes him a guiding force in all of the development and engineering programs at New Potato.    more

Chris Bonser, Director of Software Development

Chris Bonser  joined the team in 1994 as an Electrical Engineer with an emphasis in electronic communications and computer engineering. Since his addition to the team, he has focused on system software development and as a result of a background solidly rooted in system engineering; he is a software designer of major accomplishment.    more